Challenge
Coy Baker stepped into the Damascus Billet world after building a reputation as a knife maker in the mountains of Tennessee. With the highest quality damascus steel billets as their now #1 product, Baker needed an e-commerce website, a logo and brand efforts, and sustainable organic growth within his niche of individual billet sales.
Strategy
With a sleek and simple design in mind, we built Baker a strong landing page with stunning visuals, educated explanations of their products, and a streamlined buying process. We designed a creative logo consistent with the company’s vision, and began long-term growth goals for their Instagram.
Outcome
In a few short months Baker grew to dominate the billet market while also building one of the top social media accounts in their field. With talented and well-known blacksmiths committing publicly to use only Baker steel products, we are building a second page to cater to supporting the now growing community of makers devoted to only using the highest quality materials in their art.
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