JYTTE

Challenge

JYTTE, established in 1975, had built an immense amount of credibility and success over four decades but faced the challenge of low brand recognition among a new generation of customers. With no social media presence and an extremely outdated website, the company needed to modernize to connect with contemporary audiences while maintaining its reputation for quality and craftsmanship in the ski and outdoor industries.

Strategy

Frontier Social embarked on a comprehensive revitalization for JYTTE. We completely rebuilt their website, producing new, engaging content including high-quality visuals and informative copy that highlighted their unique, Made in Idaho, 100% Australian Merino wool beanies. From yarn to the final product, we showcased the artistry involved in each beanie. We then built JYTTE's social media presence from scratch on platforms like Instagram and Facebook, posting daily content and engaging with followers to grow the community. We also represented JYTTE at public events, particularly those benefiting ski patrol with partner ski mountains, enhancing brand visibility. Our approach included leveraging collaborative posts with partnering businesses for custom designs, significantly expanding our reach beyond our follower base, and utilizing video content through reels to increase engagement.

Outcome

The transformation has been remarkable. Long-time supporters and new customers alike have taken to sharing their JYTTE stories and products online, excited by the fresh representation of their beloved local brand. Our efforts in social media have not only reestablished relationships with past partners but also attracted new business for custom designs, pushing JYTTE into new markets. The focus on video content and collaborative marketing has organically grown our audience, especially among younger demographics, ensuring JYTTE's continued relevance. Now, JYTTE is not just a legacy brand but a vibrant, engaging community online, propelling one of the oldest ski-fashion businesses into the modern era while laying the groundwork for another 40 years of success.