Challenge
To Move Mountains Projects, a non-profit 501c3 working in Sudan, came to Frontier Social with limited online marketing. Their founder, a missionary and student, was running the organization alone and didn’t have the time to process, post, or optimize their content.
Online presence and growth was the lifeblood of their organization and they needed their “Online Storefront” to bring in donors consistently while also entertaining and educating current donors and followers.
Strategy
We started by filing their unpublished content, editing and optimizing to the platforms, and created a consistent schedule to post visually entertaining content from the field with themed focuses monthly to educate current donors as well as attract new donors and followers.
Outcome
In only six months we were able to rebrand their organization with a new logo, edited content, educational bios, and consistent posting, growing their donor base significantly as well as their engagement, reach, and following on Facebook, Instagram, and Twitter. This gave their brand fresh face, and added credibility and notoriety to their name.
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